Amanda DuRocher is the Regional Sales Manager for the Western United States at Tomahawk Strategic Solutions. She leads equipment and gear sales across a broad range of vendor partnerships, supporting clients of all sizes – from individual operators to full agencies. Known for her precision and exceptional customer service, DuRocher plays a critical role in ensuring Tomahawk clients receive the highest-quality tactical solutions tailored to their needs.
Before joining Tomahawk, DuRocher managed sales territories west of the Mississippi River for an international tactical gear and personal protective armor company. She consistently drove significant revenue growth, increasing annual sales by over $1 million and managing a portfolio valued at more than $3 million. Her in-depth industry knowledge, sharpened by attending over a dozen trade shows each year, spans everything from firearms to body armor, establishing her as a trusted resource in the tactical equipment space.
A former Division I athlete, DuRocher brings a competitive, results-driven mindset to her work, thriving in collaborative and team-oriented environments. Her personal connection to law enforcement, rooted in her family background, fuels her commitment to supporting first responders across the country. Amanda currently resides in Prescott, Arizona, and also spends time in Simi Valley, California.
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