November 18, 2024
Dealers & Distribution: Expanding B2B Channels
We’re proud to announce robust growth in our B2B channels, focusing on key regions like the UK, Poland, and the BeNeLux countries. In the U.S., we’re expanding our dealer partnerships with tactical specialty retailers and with Prime vendors, enhancing our reach to provide premier products to new markets.
Lookbook Vol.1 Launch: An Elevated Shopping Experience
Explore the shoppable digital Lookbook Vol.1, a curated collection of exclusive images and stories highlighting our latest designs, offering an intuitive, visually rich customer journey to holistically understand the details of Tomahawk Performance layering systems. Read the Lookbook on our website.
AUSA 2024 and Upcoming Events
We attended AUSA in Washington, D.C., from October 14-16, connecting with key industry partners and end users. Looking ahead, join us at the SHOT Show 2025, January 21-25 in Las Vegas, as well as regional events leading up to it.
Upcoming Product Releases
Introducing the latest in technical apparel: the Cold Weather Combat Top, a full-featured medium-weight combat layer for operations in cold temperatures; the Hot Weather Combat Uniform, a full-featured lightweight system capable of handling high humidity and high temperatures in tropical and arid environments; and the Performance Polo, suitable for casual or active wear. Release dates will be announced in the coming months, with additional new designs in the works.
In the Press
Find recent coverage of Tomahawk Performance in Soldier Systems Daily and Gear Bunker, spotlighting our latest innovations. The Gear Bunker comprehensively reviewed the Crosswind Jacket including a video overview published on their website.
Soldier Systems Daily, the industry standard for information on military & law enforcement equipment, published the announcement of the Overlayer Anorak and Pants release.